Personal Brand Positioning & Strategy
Decide what you are known for — before you post another word.
Most content fails upstream: the person publishing it has not decided who it is for or why anyone should care. This is a research-led positioning engagement that produces a written strategy — niche, message, offer, pillars and proof — so every future profile edit, post and design has a reason behind it.
Two weeks. One document you will use for years.
At a glance
Investment: from $299 (one-time)
Timeline: 2 weeks
Format: research + strategy document + review call
- Audience & buyer research
- Competitor & category map
- Core message + headline options
- Offer ladder & proof inventory
- Four content pillars with topics
- 90-day priority plan
Is this for you?
You have real expertise. The market cannot tell.
- You could help several audiences and end up speaking to none
- Your content gets likes from peers, not enquiries from buyers
- You change your headline every month
- Your offers are unclear, so people ask "so what exactly do you do?"
- You are pivoting — new niche, new market or new offer
What you walk away with
Clarity you can execute.
- A one-sentence positioning statement you can say out loud without flinching
- The buyer language your audience actually uses — pulled from real conversations, reviews and posts
- A differentiation angle that is true, defensible and interesting
- An offer ladder: free → entry → core → premium
- Four content pillars with 10 example topics each
- A proof inventory and the gaps to fill in the next 90 days
The method
Research-led clarity in five moves.
Deep interview
A 90-minute conversation about your path, your best work, the clients you loved and the ones you would never take again.
Market & buyer research
What your buyers search, ask and complain about; who they already follow; which promises are overused in your category.
Competitor map
How 8–10 comparable experts position themselves, and where the empty, credible space is for you.
Message & offer design
Positioning statement, headline options, offer ladder and pricing logic that fits how you want to work.
Content architecture
Pillars, formats and a weekly rhythm — so the content system (yours or mine) has a spine.
Review & handover
A 60-minute walkthrough, the final document, and a 90-day priority plan. Many clients continue into profile optimization or ghostwriting from here.
Next steps
Where positioning goes next
LinkedIn Profile Optimization
Apply the positioning to your profile — headline, About, Featured, banner.
Learn moreGhostwriting & Content System
Turn the content pillars into a weekly publishing system in your voice.
Learn moreBrand Identity Design
Give the positioning a visual identity people recognise in the feed.
Learn moreFAQ
Positioning & strategy — questions
What is personal brand positioning?
Positioning is the decision about what you want to be known for, by whom, and why they should believe you. It defines your niche, your core message, the offer you lead with, the proof you show and the topics you publish about. Everything else — profile, content, design — executes that decision.
How is this different from profile optimization?
Profile optimization applies positioning to one surface (your LinkedIn profile). This service creates the positioning itself, in depth, as a written strategy you can hand to a designer, a ghostwriter or your future self. If you already know exactly who you serve and why, you may only need profile optimization.
What do I actually get?
A positioning document (typically 12–18 pages): audience and buyer insights, competitor map, your differentiation, core message and headline options, offer ladder, four content pillars with example topics, proof inventory, and a 90-day priority plan.
How much of this uses AI?
I use AI to speed up market research, cluster audience language and pressure-test angles. The judgement — what to stand for, what to leave out, what is believable for you — is human, and is the actual value of the work.
Not sure what you should be known for?
Tell me about your work and the people you want to reach. I will tell you honestly whether you need positioning work or just a sharper profile.