Brand Identity Design
A visual identity people recognise in the feed.
On LinkedIn you are competing with thousands of posts for a half-second glance. A consistent identity — colours, type, photo treatment, templates — makes your content recognisable before anyone reads a word. I design the system and the templates so every post, carousel and banner looks like one brand: yours.
Two to three weeks. Editable files and templates included.
At a glance
Investment: from $249 (one-time)
Timeline: 2–3 weeks
Format: identity system + templates + brand guide
- Colour system & typography
- Logo / monogram direction (optional)
- Profile photo treatment
- LinkedIn banner
- Post & carousel templates
- One-page brand guide
Is this for you?
Good content, inconsistent look.
- Every post uses a different template and colour
- Your banner, profile photo and carousels don't match
- You spend an hour designing each carousel
- You want to look like a brand, not a freelancer
- You run a company brand and a personal brand that fight each other
What you receive
A system, not just a file.
- Primary and secondary colour palette with usage rules
- Type pairing for headlines and body, with sizes for LinkedIn
- Photo treatment: background colour, crop and framing rules
- Monogram or wordmark if you need one
- LinkedIn banner (1584×396) with headline, proof points and CTA
- Templates: single-image post, carousel (cover, inner, CTA), quote card, newsletter header
- One-page brand guide so anyone can produce on-brand content
Packages
Choose the depth you need.
Essentials
Look consistent fast.
- Colour system + type pairing
- Photo treatment
- LinkedIn banner
- 3 post templates
- Mini brand guide
Identity System
For experts publishing weekly.
- Everything in Essentials
- Monogram / wordmark direction
- Carousel template set (cover, 3 inner layouts, CTA)
- Quote & stat card templates
- Newsletter header + profile photo edit
- Full one-page brand guide
Founder + Company
Two brands, one family.
- Personal identity system
- Company logo + colour alignment
- Company page banner + post templates
- Pitch deck / company profile template
- Brand guide for team use
FAQ
Brand identity — questions
Do I need a logo for a personal brand?
Usually not a traditional logo — you need a recognisable system: a colour palette, type pairing, a photo treatment and templates that make every post, carousel and banner look like it came from the same person. If you run a company brand alongside, I design the logo too.
What files do I receive?
Editable source files (Canva or Figma, your choice), exported PNG/SVG/PDF assets, a one-page brand guide, and ready-to-use templates for LinkedIn posts, carousels, banner, newsletter header and profile photo treatment.
Can you work with my existing colours?
Yes. Many clients keep an existing colour and we build a usable system around it — secondary tones, backgrounds, type and spacing rules — so it stops looking inconsistent.
How is this different from hiring a designer on a marketplace?
A marketplace designer gives you a file. I give you an identity tied to your positioning, plus the templates and rules so you (or your team) can produce on-brand content every week without me.
Want to be recognised before people read a word?
Send me your current profile and two posts you like. I will tell you what a consistent system would change.