LinkedIn Profile Optimization
A LinkedIn profile that turns views into conversations.
Your profile is read before anyone reads your posts. I rebuild it end to end — keyword-rich headline, story-driven About, banner, Featured section, Experience and SEO setup — so the right people understand in five seconds why they should trust you, and what to do next.
Free brand audit first. Written quote before we start.
At a glance
Investment: from $149 (one-time)
Timeline: 7–10 working days
Format: done-for-you copy + implementation guide
Revisions: 2 rounds included
- Positioning & keyword research
- Headline, About, Experience copy
- Banner design (1584×396)
- Featured section plan
- Conversion path & CTA setup
Is this for you?
Your profile should be your best salesperson. Right now it probably reads like a CV.
- Your headline is a job title, not a promise
- Your About section starts with "I am a passionate…"
- You get profile views but no messages
- You don't appear in LinkedIn search for your expertise
- Your banner is empty or generic
- Your Featured section is missing or random
What changes
Positioning first, then every section rebuilt around one goal.
Turning profile views into inbound conversations — not just a better-looking page.
- Headline that states who you help, with what, and why you are credible — with the keywords buyers search
- About section built as a story: problem → approach → proof → clear next step
- Experience entries rewritten as outcomes, not duties
- Featured section curated as a conversion path (lead magnet, proof, offer)
- Banner that visually repeats your promise and call to action
- Skills, services and settings aligned with your positioning and LinkedIn SEO
Deliverables
Everything you receive
Positioning brief
One page: who you help, the problem you solve, your edge, your proof, and the 8–12 keywords your profile should rank for in LinkedIn search.
Complete profile copy
Headline (3 variants), About section, Experience descriptions, Featured titles, Services and tagline — ready to paste, formatted for LinkedIn's character limits.
Banner design
A custom LinkedIn banner in your brand colours, with a headline, three proof points and a call to action. Source file included.
Featured section plan
What to pin, in what order, and why — including a lead-magnet suggestion and a simple "DM me" conversion path.
Settings & SEO checklist
Custom URL, creator mode, topics, open-to settings, skills order, profile language and visibility — the 20 small toggles that affect search.
Implementation support
A step-by-step guide plus a 30-minute screen-share session to apply everything and answer questions.
Process
Ten days, four steps.
Interview & audit
A 60-minute call about your work, clients, proof and goals, plus an audit of your current profile and three competitors.
Positioning & keywords
I define the message and research the terms your buyers actually search on LinkedIn.
Write & design
Full profile copy and banner drafted and shared for review.
Revise & implement
Two revision rounds, final files, implementation guide and a screen-share session.
Upgrade paths
Pair it with
Brand Identity Design
Logo direction, colours and templates so the banner, posts and carousels all look like one brand.
Learn moreGhostwriting & Content System
A great profile needs content to send people to it. Monthly posts and carousels in your voice.
Learn moreDone-for-you Growth Program
Profile optimization is included in the 90-day program, along with content and lead journeys.
Learn moreFAQ
LinkedIn profile optimization — questions
How long does LinkedIn profile optimization take?
Seven to ten working days from kickoff. Day 1–2 is the interview and research, day 3–6 is drafting (headline, About, Experience, Featured plan, banner), day 7–10 is your review, revisions and implementation support.
Will you log in to my LinkedIn account?
No. I deliver everything in a shared document with exact copy, formatting and a step-by-step implementation guide. If you prefer, we do a screen-share session where you paste everything in while I guide you. Your password stays yours.
Is this just copywriting?
No. Copy is one part. The real work is positioning: deciding what you should be known for, which keywords you need to rank for in LinkedIn search, what proof to feature and how a visitor should move from your profile to a conversation with you.
Do you optimize profiles for job seekers too?
Yes. Through GrowUpCareer I have optimized profiles for job seekers, consultants and founders. For job seekers the goal shifts to recruiter search visibility and interview calls, and I pair it with ATS-friendly résumé writing when needed.
What results should I expect?
Immediately: a profile that explains your value in five seconds and looks like a professional, not a CV. Within 2–4 weeks: more relevant profile views, more search appearances for your keywords and more inbound messages — provided you are active on the platform. I do not promise follower counts.
Ready for a profile that works while you sleep?
Message me what you do and who you want to reach. I will reply with a free first-impression audit and a written quote.